Cartoon depicts a sweating shaven-headed office man ( CEO? ) pushing a large Cartoon depicts a sweating shaven-headed office man ( CEO? ) pushing a large Wheel of Cheese labelled 'Fonterra Profit $' wheel to the top of a hill overlooking a wide river valley signposted as 'Waikato Catchment Plan - No more cows' . Title: 'Turning the wheel' labelled 'Fonterra Profit $' to the top of a hill overlooking a wide river valley signposted as 'Waikato Catchment Plan - No more cows' . Title: 'Turning the wheel'