"Do we really need this? asks a man pulling out a rock labelled 'privacy' and precipitating a rock fall of large boulders...landslide,privacy,rock,privacy,rockfall,.."Do we really need this? asks a man pulling out a rock labelled 'privacy' and precipitating a rock fall of large boulders labelled ‘brand’ ’trust’ ‘reputation’ 'profits' 'ethics'